Every year I see FitPros say Black Friday is silly or pointless

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But when you actually know your numbers, it becomes one of the smartest cashflow plays you can run 🙌

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Picture this…

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10 clients paying upfront for the year with a small discount

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That’s a full year locked in

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That’s new kit paid for

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That’s debt cleared

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That’s a safety buffer for the quiet months

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It could even be your first holiday in 6 years

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But… only if the offer makes financial sense

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If you start throwing out discounts that feel good but destroy your margins, then yeah, Black Friday becomes a disaster

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So keep it simple

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Keep it safe

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Keep it profitable

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Only offer it to current clients

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Avoid huge discounts

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Make sure the numbers actually add up

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Something like

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12 months for the price of 11

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Or 12 months paid in full plus 3 free PT sessions worth £40 each

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And before anyone says “Apple don’t do Black Friday”… yeah, because Apple, Rolex and Tesla have waiting lists and insane demand

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Most gyms don’t

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So for the rest of us, Black Friday can be a powerful move when you plan it properly and stick to the maths 🙌

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Check these 2 posts I wrote back in October for Black Friday & end of year offers you should run:

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1: 5 Killer Campaigns for Q4 > https://www.facebook.com/share/p/1FoA6tkeqe/

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2: 3 Black Friday Campaigns Every Gym Must Run: https://www.facebook.com/share/p/1AMXkTA26K/

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You got this 💪

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David :)