👋 Meet David
From Burnt Out Studio Owner to 6-Figure Exit
I built my fitness business from scratch, made every mistake you could think of, found a better way, and sold for 6-figures. Now I'm here to help you skip the mistakes and get straight to the success.
1,000+
FitPros Helped
£2.5M+
Revenue Generated for Clients
6-Figure
Studio Sale
8 Years
Helping FitPros Scale
My Journey: From Struggle to Success
Here's the real story — the mistakes, the breakthroughs, and everything in between
2013
The Beginning - Outdoor Bootcamp (N. Wales)
Started with weekend sessions and holiday camps. Big dreams, but made every mistake in the book.
2014-2017
The Struggle - Rented Space (Southampton)
70-90 hour weeks, paying staff more than I could afford, missing family time. Holly and I were burnt out.
2018
The Breakthrough - My Own Studio (Cardiff)
Found a different way. Built systems, automations, offers that convert. Everything changed.
2019-2020
Scale & Success
Studio thriving, team in place, systems working. Finally had the business and life we wanted.
2023
The Sale
Sold the studio for 6-figures. Proof that the systems work and create real value.
2024-Present
FitPro Incubator
Launched LeadDec, helped 1,000+ FitPros. Now bringing everything into one accelerator.
The Real Story Behind the Success
The Dark Days (2014-2017)
I remember the exact moment I realized I'd built myself a prison, not a business. It was 11 PM on a Tuesday, I was still at the studio doing admin work, and Holly texted asking if I was coming home for dinner. Again.
I was working 70-90 hours a week, paying my staff more than I was taking home, and constantly stressed about money. We'd missed family holidays, date nights, and I couldn't remember the last time I'd switched off.
The worst part? I thought this was just "what it takes" to run a fitness business. I was wrong.
The Turning Point (2018)
Everything changed when I stopped trying to do everything myself and started building systems. Real systems. Not just "processes", but automated, scalable systems that worked without me.
I learned about lead generation that actually converts, sales processes that don't feel pushy, and retention strategies that keep clients for years, not months.
Within 6 months, I'd doubled revenue while working half the hours. Holly and I finally had our life back.
The Success & Sale (2019-2023)
By 2019, the studio was running like clockwork. We had consistent £15k+ months, a team that could handle everything, and systems that generated leads and sales automatically.
When we decided to sell in 2023, buyers were fighting over it. Why? Because it wasn't just a business, it was a system. A profitable, scalable, automated system.
The 6-figure sale wasn't luck. It was the result of building something that actually works.
Why I Do This
These aren't just business principles, they're personal commitments
No BS, Just Results
Launched LeadDec, helped 1,000+ FitPros. Now bringing everything into one accelerator.
Personal Support
This isn't a course you're left to figure out alone. I'm with you every step of the way.
Proven Systems
Everything I teach has been tested in real businesses. No theory, just what actually works.
Long-term Partnership
I'm not here to take your money and disappear. I'm invested in your long-term success.
A Personal Message
"If you're reading this, you're probably where I was in 2017, working too hard for too little, wondering if there's a better way."
"There is. I've walked this path, made the mistakes, found the solutions, and now I want to share them with you."
"You don't have to figure this out alone. Let me help you build the business and life you actually want."
Meet Holly
Holly isn't just my partner in life, she's been part of this journey from day one. She lived through the 90-hour weeks, the financial stress, and the uncertainty.
She also celebrated the breakthroughs, the first £10k month, and the freedom that came with building real systems.
"David's not just teaching business strategies, he's teaching you how to build a life. That's what makes this different."
Ready to Write Your Success Story?
I've shown you my journey. Now let me help you create yours.
Transform your fitness business from struggle to £15k/month success
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