How the FitPro Incubator
Works
A complete breakdown of the 12-week journey from where you are now to £15k/month and beyond
Your 5-Phase Transformation Journey
Each phase builds on the last, creating a complete system for sustainable growth
Week 1
Application & Onboarding
Getting You Set Up for Success
Once you join, we schedule your onboarding call within 48 hours. We'll set up your LeadDec account, configure Dorothy AI for your business, and create your custom eco-system snapshot.
Personal onboarding call with David or Ash
LeadDec platform setup and customization
Dorothy AI configuration for your business type
Eco-system snapshot creation
Access to community and resources
Phase 1 Resources
Weeks 1-3
Foundation Building
Weeks 1-3: Your Business Foundation
We start with the fundamentals - your business model, pricing strategy, and lead generation system. By the end of week 3, you'll have a fully functional lead generation machine.
Craft profitable business model & pricing strategy
Set up complete lead generation eco-system
Automate follow-up sequences
Create compelling offers that convert
Weekly group coaching calls for support
Phase 2 Resources
Weeks 4-6
Client Experience & Retention
Weeks 4-6: Turn Leads Into Long-Term Clients
Focus shifts to converting leads and keeping clients longer. You'll master non-pushy sales techniques and create systems that increase lifetime value.
Master non-pushy sales techniques
Create pro-level onboarding system
Design 6-week client journey
Implement retention strategies
Monthly 1-1 strategy call with David
Phase 3 Resources
Weeks 7-9
Optimize & Expand
Weeks 7-9: Systems & Organic Growth
We optimize your internal processes and build sustainable marketing systems. Your business starts running more smoothly while attracting leads organically.
Map out internal processes for retention & delivery
Build marketing & retention plan with KPIs
Create consistent organic lead generation
Optimize systems for efficiency
Prepare for scaling phase
Phase 4 Resources
Weeks 10-12
Scale & Monetize
Weeks 10-12: Ads, Automation & Growth
The final phase focuses on scaling. You'll learn profitable advertising, advanced automation, and how to increase prices with confidence.
Learn profitable Facebook & Instagram ads
Advanced LeadDec + Dorothy automation
Add long-term offers & premium pricing
Scale sustainably and profitably
Plan for continued growth beyond 12 weeks
Phase 5 Resources
Your Complete Support System
You're never alone in this journey. Here's how we support you every step of the way
Weekly Group Coaching Calls
Weekly
Every week, join David and Ash for live coaching calls. Get your questions answered, share wins, and learn from other FitPros.
Live Q&A sessions
Hot seat coaching
Group problem-solving
Weekly action plans
Monthly 1-1 Strategy Calls
Monthly
Personal strategy sessions with David to review your progress, overcome challenges, and plan your next moves.
Personal strategy review
Custom action plans
Challenge problem-solving
Goal setting & accountability
Community Support
24/7
24/7 access to our private Discord community with David, Ash, and other successful FitPros.
Daily support & encouragement
Resource sharing
Networking opportunities
Peer accountability
Direct Access
As Needed
Need urgent help? Reach out directly to David or Ash for support between scheduled calls.
Email support
Priority response
Emergency guidance
Technical help
The Tools That Power Your Success
You get access to premium tools and systems worth £4,500+ per year
LeadDec Platform
Complete lead generation and management system
Landing page builder
Lead capture forms
Email automation
Analytics dashboard
CRM integration
£147/month
Dorothy AI Sales Bot
AI-powered sales and follow-up automation
24/7 lead follow-up
Appointment booking
Sales conversations
Lead qualification
Custom responses
£97/month
Eco-System Snapshot
Pre-built, customized business system
Custom landing pages
Email sequences
Sales funnels
Retention campaigns
Ready-to-use templates
£750
Templates & Scripts
Proven copy and campaign templates
Email templates
Sales scripts
Social media content
Ad copy
Retention campaigns
Included
Week-by-Week Breakdown
See exactly what you'll focus on each week and what outcomes to expect
Week 1
Onboarding & Setup
All systems configured and ready
Week 2
Business Model & Pricing
Clear pricing strategy and offers
Week 3
Lead Generation Launch
Lead generation system live and working
Week 4
Sales Process
Conversion system optimized
Week 5
Client Onboarding
Smooth client experience created
Week 6
Retention Systems
Client lifetime value increased
Week 7
Process Optimization
Business running more efficiently
Week 8
Organic Marketing
Consistent lead flow established
Week 9
KPI Tracking
Clear metrics and goals set
Week 10
Paid Advertising
Profitable ad campaigns running
Week 11
Advanced Automation
Maximum efficiency achieved
Week 12
Scaling Strategy
Ready for sustainable growth
What Makes This Different
This isn't just another course. Here's why the FitPro Incubator gets results
Real Tools, Not Just Training
This isn't just another course. Here's why the FitPro Incubator gets results
Personal Partnership
This is a partnership, not a course. I'm personally invested in your success with ongoing support and accountability.
Proven by Real Results
Built and tested in real businesses. I've actually done this myself and helped 1,000+ FitPros achieve similar results.
Premium Experience
Small groups (max 10 per intake), premium tools, and white-glove support. This is a high-end experience, not a mass course.
Ready to Start Your Transformation?
You now know exactly how the FitPro Incubator works. The question is: are you ready to commit to your success?
Remember: This is a partnership, not a course. I'm personally committed to your success.
If you show up, follow the system, and engage with the support, you will see results.
Transform your fitness business from struggle to £15k/month success
Ready to transform your fitness business? Book A 20 Minute Game Plan & Walkthrough Call →