Stefan was discussing his pricing strategy on our £15kin90Day call today

His gym is at 80% capacity

He's thinking about increasing the price for his once-a-week option

Right now, it's £18 a session, he's considering £20 (Paid monthly)

He’s got 41 people on that plan

But he’d rather have more people coming twice a week

This is a typical dilemma for growing fitness businesses

When you’re near capacity, giving away discounts or having lower-priced options can actually hurt your profit and client commitment

Here’s what we discussed:

1️⃣ Review your market: What are other similar services charging per session

2️⃣ Client commitment: Does a lower price point attract less committed clients

3️⃣ Capacity vs. Profit: Are you leaving money on the table by not optimising your pricing

It’s about finding that sweet spot where you maximise profit without alienating your ideal clients

If you're a gym owner, studio owner, or bootcamp operator ready to build a business that gives you real profits and real freedom, I have 3 spots available this month

Book a Game Plan call and let's map out exactly how we get you there >> https://wa.me/message/U7UYXXM6A75ND1

You got this 💪

David 🙂