I want to share something with you tonight that I don’t talk about enough

Because it’s uncomfortable

And because it took me a long time to admit I’d got it wrong

When I opened my first studio, I thought I had it figured out

Passion, energy, clients coming in the door

What I didn’t have was a business model that actually worked

I guessed my prices

I ignored VAT

I didn’t understand profit

And I definitely didn’t understand how much the business needed to make to support my life

So I charged £50 a month

It felt reasonable

People said yes

And I thought I was doing well

Fast forward a bit

I had over 120 clients

A full timetable

And still no money left at the end of the month

That was the moment it clicked

If your foundation is broken, no amount of leads will save you

That lesson is exactly why I put together one of the most important guides I’ve ever written

It breaks down the four pillars that actually took my studio from low paying clients to a six figure business

Not hype

Not motivation

Just the real levers that move revenue without burning you out

Inside the guide, I walk through things like

💷 How increasing bodies per session can add thousands without more hours

💷 Why adding sessions can work, but only if you do it properly

💷 How small tweaks to session length and start times can completely change attendance

💷 And the big one, pricing properly without losing good clients

These were the exact changes I made

And once the model was fixed, everything else got easier

More profit

Better clients

Less stress

And finally a business that worked for me, not the other way around

If you’ve ever felt like you’re busy, full, and still not where you want to be financially

This will open your eyes

You can download the guide for free here

https://fitproincubator.com/free-guides

Just grab it and read it properly

Fix the foundation first

Everything else becomes simpler after that

You got this 💪

David