On today’s GROWTH call inside the FitPro Incubator

We covered one of the biggest reasons most gyms stay stuck

Positioning

Or in plain English

Why you’re blending in instead of standing out

If you feel like you’re constantly competing on price

Or people keep saying “I’ll think about it”

Or you’re losing prospects to gyms down the road

This is probably why

Most gym owners get positioning wrong

They try to help everyone

They copy the big chains and expect different results

They talk about kit, classes and timetables instead of outcomes

And then wonder why they can’t charge more

Strong positioning fixes this

It’s what makes the right people say

“This is exactly what I need”

And say yes without arguing over price

On the call, we broke it down into something very simple

We help WHO achieve WHAT through HOW

That’s it

WHO

Who you actually serve

Not everyone

Not “anyone who wants to get fit”

WHAT

The transformation they want

Not the class

Not the equipment

HOW

Your method

Your programme

Your approach

When this is clear

You stop being “a gym”

And you become THE gym for a specific type of person

Here’s your quick win this week

Write this down

Who do we help

What result do they want

How do we deliver it differently

If you can’t answer that in one sentence

Your marketing will always feel hard

We spent a full hour workshopping this with our GROWTH clients

Real examples

Real tweaks

And clear actions to implement straight away

This is the level we work at every single week inside the Incubator

If you’re done blending in

And you want to become the obvious choice in your area

That’s exactly what we build

Have a read —>> https://fitproincubator.com/

And I’ll show you how it works

You got this 💪

David 🙂