We’ve just wrapped up this week’s FitPro Incubator coaching call, and it was a big one

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The topic?

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“Measuring and Optimising Sales Performance for Q4”

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Because here’s the truth…

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Most FitPros are guessing when it comes to sales performance

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They check their leads, maybe glance at bookings, but very few are tracking the full journey from enquiry to sale to lifetime value

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And that’s where things quietly start to fall apart 👇

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If you don’t know your:

📈 Lead-to-booking rate

💬 Booking-to-sale rate

💷 Cost per lead

💰 Cost per acquisition

🧾 Average sale value

❤️ Lifetime value

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…then you’re scaling blind

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Inside the session we broke it all down step-by-step

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How to track these six key sales metrics properly and use them to make smarter decisions for Q4 and beyond

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We also shared three powerful downloads so every studio owner can take action straight away:

✅ Sales Metrics Tracker

✅ Sales Conversion Review Template

✅ Q4 Sales Optimisation Planner

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Because the truth is, you can’t fix what you don’t measure

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And if you want to grow in 2025 with confidence, control and consistency… your sales data has to lead the way

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That’s exactly what we’ll be diving even deeper into at the next FitPro Incubator Boardroom Day

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📅 Tuesday 4th November in Birmingham

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It’s a full-day, hands-on session focused on mapping your 2026 business vision, breaking it into quarterly goals, and setting the numbers that actually drive profit

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You’ll be surrounded by ambitious studio owners doing the same, all focused on finishing the year strong and setting up 2026 with clarity and purpose

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If you want to be in that room and start making decisions based on data, not guesswork, now’s the time

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👉 Learn more about the FitPro Incubator and secure your Boardroom seat here —>> https://fitproincubator.com/

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Let’s make sure 2025 isn’t another year of winging it

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You got this 💪

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David :)