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Proven strategies, case studies, and insights to help you build a wildly profitable fitness business.

JANUARY IS NOT A MYSTERY

JANUARY IS NOT A MYSTERY

December doesn’t need to be stressful. This post reveals the January Waiting List strategy that fills studios early, secures paid deposits, and makes January predictable without fighting holiday spend... ...more

Latest News

December 10, 20251 min read

The Difference Between £8k and £15k

The Difference Between £8k and £15k

Most studio owners say they want to scale—but only a few are actually ready. This post breaks down the real difference between dreaming of £15k months and taking the uncomfortable actions that get you... ...more

Latest News

December 10, 20252 min read

The 4 Pillars of Instant Profit

The 4 Pillars of Instant Profit

Stuck at £6k a month and grinding 60 hours a week? Here’s the simple capacity tweaks session size, timing, pricing, and smart scheduling that instantly boost profit without adding more hours. Work les... ...more

Latest News

December 10, 20252 min read

The £50 Mistake 😬

The £50 Mistake 😬

Undercharging nearly killed my studio before it even started. Here’s the £50 mistake that trapped me in hustle mode and the value-driven pricing shift that doubled revenue, cut stress, and built a rea... ...more

Latest News

December 08, 20252 min read

Black Friday offers are stupid… WRONG 😆

Black Friday offers are stupid… WRONG 😆

Black Friday isn’t pointless when you know your numbers, it’s a powerful cashflow booster. Here’s how smart FitPros use simple, profitable offers to lock in revenue, protect margins, and set up a stro... ...more

Latest News

November 25, 20251 min read

I don’t know who I think I am 😬

I don’t know who I think I am 😬

From a small council estate in North Wales to travelling the world, David shares how belief, hard work, and refusing to accept limits changed his life. A raw reminder that your background doesn’t defi... ...more

Latest News

November 21, 20252 min read

Why £120 an hour really is the magic number

Why £120 an hour really is the magic number

Tired of wasting money on Meta ads that don’t convert? Discover the “Core Four Formula” the proven strategy that helped one ladies-only studio generate £5,400 in sales from qualified leads. Get your ... ...more

Latest News

November 14, 20251 min read

The 3-Step Formula That Gets You Off The Gym Floor And Into The Boardroom 📈

The 3-Step Formula That Gets You Off The Gym Floor And Into The Boardroom 📈

Still stuck working 70-hour weeks for £6–8k months? You don’t have a business you have a job you can’t quit. Learn the 3 steps to systemise, productise, and delegate so you can scale to £15k+ months a... ...more

Latest News

November 13, 20253 min read

Not hitting £15k per month? I got 2 spaces…

Not hitting £15k per month? I got 2 spaces…

Every fitness business has its “magic number.” For small group studios, it’s £15k the point where profit, freedom, and growth begin. Discover how hitting this milestone can transform your business in... ...more

Latest News

October 29, 20251 min read

The Silent Killer 😢

The Silent Killer 😢

Most fitness business owners know their numbers but not their personal goals. Discover why unclear personal desires are the silent killer of growth, and how aligning life goals with business strategy... ...more

Latest News

October 29, 20251 min read

48 Hours…

48 Hours…

Business can change fast one day it’s sunshine, the next it’s chaos. Learn how to build stability, protect cash flow, and create vision-led growth with lessons from David’s latest FitPro Boardroom in... ...more

Latest News

October 23, 20252 min read

How to fix your sales process before 2025 sneaks up 👀

How to fix your sales process before 2025 sneaks up 👀

Stop guessing your sales performance 👇 Learn how to track and optimise the 6 key metrics that drive growth from leads to lifetime value. Get the free tools and join our next FitPro Boardroom Day to p... ...more

Latest News

October 22, 20252 min read

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