Right, let's talk about the £50 mistake... the one that nearly killed the business before it started 😬

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It was early days in Cardiff

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We had just secured the space, the excitement was buzzing, and I needed to get bodies through the door fast

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I sat down with a piece of paper, worked out the rent, the utilities, the projected staff costs... everything

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The total monthly outgoings were around £12,000

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And then I made the classic mistake that so many studio owners make when they are desperate for cash flow... I priced too low

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I launched our founding membership at £50 per month

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Simple math told me I needed 240 members just to break even on the £50 price point

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And that's before I paid myself a proper wage or had any profit margin

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240 members... just to cover the bills

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I was trading time for money at an insane rate, working 16-hour days, and constantly stressed because I needed another 50 members just to feel safe

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It was a hustle, not a business

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I was stuck in the "more members, less money" trap

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The moment I realised the mistake wasn't the price, but the value I was offering, everything changed

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We scrapped the £50 model, implemented a proper 90-day transformation programme, and charged £197

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The number of members dropped, but the revenue doubled

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More importantly, the stress disappeared because the business finally had breathing room

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Here's the thing: If your business requires you to have 200+ members just to pay the bills, you don't have a scalable system... you have a very stressful hobby

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You need to focus on the four pillars that allow you to charge what you're worth and deliver massive value

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– Offer

– Leads

– Sales

– Retention

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Get these right, and £15k+ per month becomes the inevitable result, not a pipe dream

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If you are stuck on the £50 treadmill, you need to check out the free guide I put together on these 4 pillars

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It breaks down exactly how we moved away from the low-price hustle

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We have a load of FREE Resources on these topics for studio owners, downloads here —>> https://fitproleadgen.com/resources/

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Learn about our Done for You marketing here —>> https://go.fitproleadgen.com/david

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You got this 💪

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David :)